Jiglu brings lightweight, intelligent tagging to the web. It takes a site, or just one part, and automatically analyses it to determine the most relevant topics from its pages. Those topics are then used to reveal the site's hidden connections and help realise its untapped value.
Created by people with over ten years' experience in content management for major media operations, Jiglu's enterprise-strength products are designed for today's web publishers and made smart by its powerful automatic tagging engine.
Jiglu Directed Navigation
Jiglu Directed Navigation adds an extra navigation layer to a site, using automated tagging to allow users to explore other relevant content. Links to tags can be inserted into to the text of articles, highlighting further topics of interest while users are reading and their attention is captured. They can also be shown alongside in a sidebar or at the end of an article and presented as a tag cloud.
Tags are intelligently chosen for their ability to enhance a user's navigation experience, helping to direct users to truly related content on the topics they have a real interest in, not just rewrites of the same story. Visitors can now explore further without needing to define search queries, a significant cognitive overhead that prevents many from continuing deeper into a site.
For content owners, Jiglu Directed Navigation has significant benefits:
- Surfaces archive content.
Too often, content from archives is dependent on visitors crafting the right searches or on editors searching for and manually linking to earlier content. Jiglu automatically finds related content that might otherwise be missed, helping realise its untapped value. - Breaks down site boundaries.
On large sites or networks of sites, visitors may not be aware of content that exists outside the section they're currently reading. Jiglu can remove these barriers, letting them find content of interest wherever it exists on a publisher's properties. - Increases recirculation.
By offering additional relevant navigation options, Jiglu extends visitors' average stay in a site, increasing their engagement and raising page views, typically by 5% or more.
Jiglu Tag Management System
The Jiglu Tag Management System (TMS) fully supports manual taxonomy management. It is based on the ISO topic map standard, allowing the relationships between different topics and between topics and occurrences to be expressed. However, the Jiglu TMS also provides a range of functionality that goes beyond standard topic map frameworks:
- Works across multiple content repositories.
Pooling metadata from each repository using custom CMS plug-ins, Jiglu TMS provides a master overview for all content assets. - Supports folksonomies.
User-contributed tags can be imported from a local system or from tagging sites such as del.icio.us, providing another view of tagging. - Uses automated analysis to ensure the taxonomy remains current.
Jiglu's intelligent tagging can be used to suggest topics for the manual taxonomy, either adding topics automatically or having them approved via workflow. - Spotlights emerging content trends.
Jiglu's automatic analysis and visualisation tools make it easier to spot trends in a large body of content. - Autosuggests tags as part of editorial process.
Writers or editors can be given potential tags to use when manually assigning tags to content.
